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Privacy Terms

Privacy Policy

1. Overview

This is the Privacy Policy of Lersia Play (“Lersia”). Lersia provides an online platform (the “Lersia Play Service” or “our Service”) that allows video content owners and licensors (each a “Producer”) to offer their video programming to consumers via websites and mobile applications.

Consumers: To access the Service, a consumer (“you”) must create an account with the applicable application. By creating an account, you agree to provide certain personal information to Lersia.

Acceptance: By using our Service, you agree to the collection, use, and disclosure of your information as set forth in this Privacy Policy. We may modify this Privacy Policy from time to time. Your continued use of our Service constitutes agreement to any updated Privacy Policy on a prospective basis.

2. Account Security

We use security measures to protect against the loss, misuse, and unauthorized alteration of information under our control. We cannot, however, guarantee that our security measures will prevent all disruptions or unauthorized access.

You are solely responsible for (a) maintaining the security of your account and (b) all activity that occurs under your account. You must notify us immediately if you suspect unauthorized access to or use of your account. If you forget your login information, you may request that we send it to the email address associated with your account.

3. Information We Collect

Consumer Information: Lersia may collect information from and about you, such as:

  • Your account registration information, such as your name and email address;
  • Your purchase and rental history;
  • Traffic source (e.g., how you found the Lersia Play Service); and
  • Your general geographic location (based on IP address).

Payment Information: If you make a purchase, you must provide valid payment card information. This information is collected directly by our payment vendors and is not received or stored by Lersia.

Information Collected Automatically: Lersia collects information about your use of our websites and applications, including your activities, IP address, general and precise location information, browser type, Internet service provider (ISP), referring/exit pages, operating system or device type, and date/time stamps.

Location & Playback Data: For each playback session, Lersia records an approximate geographic location (derived from your IP address and, on devices where you have granted permission, precise device location services), together with session start/stop times, stream quality, device identifiers, and concurrent-session metadata. This data is collected specifically to detect and prevent account sharing, unauthorized redistribution, and other forms of piracy.

4. Tracking Technologies and Third-Party Data Collection

Tracking Technologies: Lersia uses standard tracking technologies, such as cookies, to track user activity on our Service.

Analytics: We use third-party analytics services to collect data about the use of our Service. Third-party analytics providers may use cookies to track your activity.

5. How We Use Your Information

Lersia may use the information collected about you to:

  • Fulfill your orders and deliver video programming and other services to you;
  • Provide customer support to you;
  • Analyze how our Service is being used;
  • Communicate with you;
  • Verify your eligibility to make purchases and participate in offers;
  • Analyze location and playback patterns for anti-piracy purposes, including detecting simultaneous or rapid successive access from geographically distant or implausible locations, and take enforcement action (such as session termination or account suspension) where such patterns indicate unauthorized sharing or redistribution;
  • Collect any debts, prevent fraud, and otherwise protect the integrity of our systems;
  • Enforce our legal rights;
  • Perform any function described at the time of collection; and
  • Otherwise operate our business.

6. Disclosures to Third Parties

Lersia may disclose information about you as follows:

Authorized Service Providers: We may disclose your information to service providers involved in operating the Lersia Play Service. This includes payment providers, email service providers, content delivery networks, cloud storage providers, DRM licensing servers, analytics and anti-piracy/location-monitoring providers, and professionals such as accountants and lawyers.

Legal Situations: We may disclose your information when we believe in good faith that (i) disclosure is required by a search warrant, subpoena (criminal or civil), civil investigative demand, court order, or a request for cooperation from a law enforcement or other government agency; (ii) disclosure is appropriate and necessary to report a suspected crime (including any case of suspected child exploitation) or prevent physical harm to an individual or property; (iii) disclosure is appropriate and necessary to enforce our rights, including in connection with a confirmed or suspected piracy incident; or (iv) disclosure is required by law. Nothing in this Privacy Policy creates any third-party right, and we reserve the right to object to third-party requests for information in appropriate circumstances.

Affiliates and Corporate Transactions: We may disclose your information to our parent companies in connection with operating our business. If Lersia or its parent companies are involved in a business transition that involves a sale, merger, or divestment, we may disclose your information to the acquiring entities. Transferred information will remain subject to this Privacy Policy, as updated.

To the Public: We may publicly disclose aggregated user statistics and other information that is not considered personal information.

7. Data Retention for Anti-Piracy & Security Purposes

Location and playback telemetry collected under Section 3 for anti-piracy purposes is retained for as long as necessary to investigate suspected violations and enforce our Terms of Service, and may be disclosed to content owners or law enforcement in connection with a confirmed piracy incident. Such records tied to a confirmed violation may be retained beyond account deletion as permitted by law.

8. Emails

When you create an account, you may receive certain emails. When you first create an account, we may send a welcome email with information about your account. If you make a purchase, we may send an email confirming it. We may also send other emails concerning your account status from time to time. You may not opt out of receiving transactional emails.

9. Your Privacy Rights

You may change your account information or close your account at any time by logging in and selecting account settings. If you close an account, you may lose access to video programming you have purchased. We may preserve your account information (i) for a period of time in case of accidental deletion or a change of mind, and (ii) where we believe in good faith that preservation is required by law or necessary to enforce our rights, including under Section 7 above.

10. Children's Privacy

Lersia does not knowingly collect personal information from individuals under the age of 16. If you are a parent or legal guardian and believe your child has provided personal information through the Lersia Play Service without your consent, please contact us via our Contact Us page to request its removal.

11. Third-Party Services

We may provide links to third-party websites and applications. We have no control over such services and refer you to their own privacy policies for information on their respective privacy practices.

12. Contact Us

If you have any questions or concerns about this Privacy Policy, please visit our Contact Us page.